DIGITAL MARKETING

Digital marketing is the process of promoting products or services using online channels and digital technologies. It encompasses various strategies and tactics like search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing. By leveraging these methods, businesses can reach a wider audience, engage with customers on a more personal level, and track campaign performance with real-time data. Digital marketing allows for targeted advertising, leading to higher conversion rates and a better return on investment compared to traditional marketing methods. 

Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etc.   BY PRACHI